Merchant Group diversified from mining-commodity trading into the trading of agricultural products, and then made a deliberate move up the value chain, into production. Our flagship is a premium blueberry development in the Western Cape of South Africa.
Working alongside our partners, we observed a clear market signal: immense global demand for high-quality South African blueberries, met by a persistent lack of supply.
Rather than simply trade around that gap, Merchant Group chose to close it at source. We are establishing our own blueberry development in the Western Cape, pairing premium growing conditions with the trade and logistics network we have built over a decade, from farm to international shelf.
South African blueberries are prized in export markets for their quality and their counter-seasonal timing into the northern hemisphere. Demand continues to outpace reliable supply.
The Western Cape offers growing conditions suited to high-quality, export-grade berries with a favourable seasonal window.
Our partners see sustained global appetite for South African blueberries that current supply does not meet.
We already operate the trade finance, cold chain and logistics needed to carry premium produce to international buyers.
By moving into production, Merchant Group controls quality and consistency from the ground up, then applies the same discipline to every downstream link, packing, cold chain, logistics and export.
It is the clearest expression of our model: owning more of the value chain to deliver the supply the world is missing.
Alongside the blueberry development, Merchant Group trades a range of premium South African produce.
Export-grade avocados moved to international markets through our trade and logistics network.
Premium dried vine fruit sourced and traded for quality and consistency.
Sun-ripened dried apricots supplied to global buyers.
South African pecans traded into strong international demand.
Cashews sourced and moved through our supply-chain infrastructure.
Premium macadamias connected to buyers worldwide.
Talk to us about offtake, partnership and investment in the Western Cape blueberry development and our wider agricultural portfolio.